Unlocking embedded payments
Miles ahead of the competition
Having started out in secure corporate accounts, Andaria were taking the next step into the wider world of embedded finance, and wanted a fresh explainer in order to target some key new sports verticals. The aim? Take the product to market and increase lead conversion.
Enlisting our full range of services, we developed a script in line with this target market, recorded a voiceover, and then developed a set of visuals to cement the sports oriented messaging.
The challenge was to create something that the sales team could use in their processes at multiple different points, and that would speak to leads at different stages in the pipeline.
We delivered a bold new-look animation in line with their brand evolution, that helped them demonstrate their main features in a simple yet effective manner, securing conversations with key client targets.
We were very satisfied with the creative approach taken to develop the videos, including style and imagery used. Our audience could resonate well with the video produced, albeit being a relatively complex product. FS were able to visualise the solution in an inventive manner.
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