Driving interest and engagement
Some light encouragement
Nudge were in the middle of growing their financial education platform’s user base, and had just signed a distribution agreement with a large multinational employer.
But their static onboarding content wasn’t getting enough engagement. They were looking to create an informative video overview to complement their communications toolkit.
Working with their team, we developed a visual framework to clearly demonstrate the onboarding journey, and functionality of the platform itself, working in their playful brand elements.
The challenge? Reach a broad global audience, whilst communicating a wide range of features in a short space of time.
By deploying a kinetic text style, we were able to maximise the comprehension of the platform visuals without prejudicing the video to a particular audience. This resulted in high engagement and drove new registrations.
Fintech Studio is one of the best agencies I've worked with. Jack and the team were reactive to our needs/feedback, and they provided the expertise we were looking for from concept to delivery. They were extremely creative and had great initiative. They also produced top-quality content.
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