Defining payments orchestration
Making a product statement
As a leading payments orchestrator, BR-DGE approached us looking to set out their specific vision for how the technology should operate, and how it could best serve those in the payments chain.
Why not focus more on a specific product? Aware that it's a fast moving landscape and that their tech is continuously being developed, BR-DGE wanted to ensure the content was evergreen by making it more of a top level, thought-leadership style piece.
The ultimate aim was to generate demand for their services, and nurture their leads with an engaging set of visuals. We helped them achieve this by first workshopping the copy to refine it to a simple set of beliefs, tied together with imagery that encapsulated BR-DGE’s fluidity.
We then worked on a set of designs that would help us tell this story in a visually engaging way, leaning into the flowing motion of the script to propel the narrative along. The result was a beautiful explainer that the marketing team could deploy on their socials and on the website homepage, alongside running it in email campaigns and using it as sales collateral.
We wanted to produce something that supported our market positioning, helped explain what we do, and set ourselves apart from our competitors - all in a 2 minute video. I also wanted to make it creative and impactful. Jack and his team were up for the challenge and very quickly understood what we were trying to achieve. They worked hard to make that come to life, contributing ideas and advice to the process along the way, making sure every detail was exactly right. We're delighted with the outcome and have had lots of positive feedback, even within the first few weeks after launch.
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