Conversion
Product
October 22, 2024
September 23, 2024

Understand your Product Page Conversion with this Free Tool

2
min read
Understand your Product Page Conversion with this Free Tool
Jack Whitehead
Founder
fintech.studio
Understand your Product Page Conversion with this Free Tool

Contents

  1. ToC Link

We’ve been doing a lot of thinking about fintech product page conversion recently, and it’s sparked some deeper insights into what really drives - or hinders - successful conversions.

The goal for many of our clients is clear: they want to understand why their product pages convert well.

But more importantly, they need to know why those pages sometimes don’t. No one enjoys seeing hard-earned leads slip through the cracks, and we’re no different.

That’s why we developed something new - a free diagnostic tool to help fintechs spot areas for improvement.

In just two minutes, our tool scores your page across three critical categories:

  • Clarity and Value Proposition
  • Trust and Credibility
  • Engagement and User Experience (UX)

We’ve taken a closer look here at why getting these three elements wrong can be so damaging, but here’s another brief recap:

Clarity: Hook Them Fast

Visitors need to understand your product’s value within five seconds, or they’ll leave. A sharp headline and clear, benefit-driven copy are crucial to keep them engaged.

Trust: Credibility Matters

Without social proof—like testimonials or security badges—your page can seem risky. Adding these elements instantly builds trust, reassuring visitors that your product is reliable.

UX: Smooth and Fast

Clunky navigation or slow load times frustrate users. Simple improvements to UX, like faster loading and cleaner design, can keep users engaged longer and reduce drop-offs.

Going the extra mile

You may be wondering, “How do I unlock even more performance?”

We’ve found that adding a fintech explainer video is one of the simplest yet most effective ways to increase engagement. Visitors who watch a product video tend to stay on the page longer, and the longer they stay, the more likely they are to convert.

It's not rocket science. More engagement equals more conversions.

With our diagnostic tool, fintech companies can uncover these quick wins and start optimising their product pages with data-driven insights. Give the tool a try, and see how your page is performing, and where it could be improved!

Reach out to us if you’d like more personalised tips on increasing your product page conversion!

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Understand your Product Page Conversion with this Free Tool
Jack Whitehead
Founder
fintech.studio

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