1. What Marketing Goal or KPI Do I Want This Video to Achieve?
Start by defining what you want the video to accomplish. Is it brand awareness, lead generation, customer engagement, or conversion? The clearer your objective, the better the agency can tailor the video to meet your needs.
2. How Does Video Fit Into My Wider Content Strategy?
Video works best when it complements other marketing content. Consider how it aligns with blog posts, social media, email campaigns, and more. Is this video a standalone asset, or does it integrate into a broader content initiative?
3. Is This Video for Brand Awareness, Lead Generation, or Conversion?
Identifying the video’s purpose will influence its style, length, and message. Brand awareness videos are usually short and eye-catching, while lead gen or conversion videos are more targeted and often explain product benefits in depth.
4. Where Will This Video Be Distributed?
Think of video as fuel - it powers engagement, but needs the right engine to go anywhere. Will you use this video on social media, your website, paid ads, or email? A clear distribution plan helps the agency make format, length, and messaging recommendations.
5. What Budget Do I Have for This Project?
Video can be a substantial investment, and knowing your budget upfront helps avoid surprises. A clear budget allows agencies to recommend the best approach, and the right style and deliverables that fit within your financial scope.
6. Is Now the Right Time for Video?
Timing is crucial. Launching a video might make sense during key growth phases, such as a product launch, a brand refresh, or a fundraising round. Aligning your video with these milestones can increase its impact and relevance.
7. What Resources Can I Commit to This Project?
Consider if you have the time and team capacity to support the video project, especially if it requires your input on scripts, visuals, or approvals. A dedicated point of contact can help streamline communication with the agency.
8. How Will We Measure Success?
Knowing which metrics matter. Are you going to track views, engagement rates, leads, or conversions? These KPIs can help assess the video’s ROI and inform future content strategies.
9. What Story or Message Do I Want to Convey?
A fintech video should communicate a clear, engaging story that resonates with your target audience. Share your key messages and brand values with the agency so they can craft a story that aligns with your identity.
10. How Will This Video Set Us Apart from Competitors?
Ask how the agency plans to create a video that reflects your brand’s unique value and stands out from other fintech content. This helps ensure the final product is distinctive and memorable.
By answering these questions, you’ll be well-prepared to choose a fintech video agency that aligns with your goals and maximises the potential of your investment.