Fintech Expertise is Essential
There’s a hell of a lot of fintech content out there.
So you better work with someone who can help you create in-depth and valuable content that’s going to stand out.
Fintech can be highly technical, with unique products and regulations. Working with a video agency that understands the granular detail is crucial to accurately translating your product's benefits and features into a compelling visual narrative.
Agencies with fintech expertise know how to simplify complex financial concepts and present them in a way that resonates with your target audience.
Working with a smaller, more dedicated agency can also be a good idea.
While larger agencies may offer a wide range of services, they lack the niche expertise needed to create content that truly connects with fintech customers.
Look for an End-to-End Service
Next up is the process.
Look for a partner that offers an end-to-end service.
The best agencies will support you through the entire video production journey, from brainstorming initial ideas to delivering the final product and analysing its performance. This includes ideation, copywriting, design, animation, and even post-launch analytics.
Having an all-in-one partner ensures consistency across every stage of production.
They’ll also be better equipped to handle potential roadblocks, saving you the headache of dealing with multiple vendors for different stages of the project.
Choose a Strategic Partner
If you’re not being challenged from the outset on whether video is the right approach for your marketing problem, then something has gone wrong.
You don’t just want yes-men and women. You want your partner to first help you figure out whether video is the right tool for the job.
They should also act as a strategic partner, advising you on the best type of content to create based on your goals and customer journey.
You’ll want them to work with you to determine how video fits into your overall B2B marketing strategy.
If your goal is to increase conversion on your product pages, an explainer video might be ideal. However, if you're trying to nurture leads elsewhere in the funnel, a case study or testimonial video could be more effective.
A strategic partner will help you identify which content serves your marketing goals, and when and where to deploy it.
How Do You Find the Right Budget Fit?
We often hear how tricky it is to know how much to invest in video marketing.
Different partners will have different pricing and solutions to fit different needs, and you want to choose one that helps you maximise your budget.
You’ll want to make sure you’re not being tied into large retainer fees or other hidden costs. Again, smaller agencies can be a better fit here as they often offer more flexibility when it comes to budget.
A good fintech video agency will be transparent about costs upfront and help you make informed decisions on where to allocate resources.
Don’t just choose the cheapest option.
A video that lacks quality will fail to engage your audience, and a subpar experience can negatively impact your brand’s reputation. Look for agencies that balance quality with cost-effectiveness to get the best value for your money.
Maximise ROI with Video Activation and Testing
Creating a video is just the first step. A strong fintech video agency will also help you maximise your ROI by developing a comprehensive content distribution plan.
This includes activating the video across the right channels and using A/B testing to optimise its performance.
A great agency won’t leave you hanging after the video is complete.
They’ll help you measure performance, track attribution, and prove how the video is contributing to your overall marketing success. Look for agencies that offer insights on how to improve your video strategy over time, ensuring your investment delivers long-term value.
Look for Clear Processes and Timelines
Finally, it’s essential to choose an agency with a clearly laid-out process and set of timelines. Transparent communication from the start will save you from potential misunderstandings or delays later on.
Ask about their production timeline, revision process, and how often you can expect updates.
An agency with a structured process will not only keep your project on track but also give you peace of mind that your investment is being managed efficiently.
Look for an agency that provides regular check-ins and is responsive to feedback, ensuring that you stay involved throughout the production process.
Wrapping up
Choosing the right fintech video agency is a crucial decision that can have a lasting impact on your brand.
By prioritising fintech expertise, end-to-end service, strategic guidance, budget considerations, and transparent communication, you can find a partner who will help you create compelling, effective video content that drives results.
If you’d like help creating a killer animation for your fintech, or you’d like to talk to us about getting started, or even want some help in where your video fits within a wider B2B fintech marketing strategy, reach out to us.